Close your eyes for a second and imagine this. You’ve just woken up, stretched, and checked your phone. There it is, “Congratulations, you’ve made a sale!”
That moment feels magical. No packaging, no shipping, no inventory — yet money just landed in your account. That’s the beauty of digital products to sell. If you’ve ever dreamed of earning passive income online, exploring digital products to sell could be your smartest first step.
Whether you’re a stay-at-home parent, a creative soul, or someone tired of the 9-to-5 grind, digital products give you freedom. You create once, and they can be sold a hundred, a thousand, or even a million times. It’s like planting a tree that keeps bearing fruit season after season.
But here’s the big question, What should you create? When you see all the possibilities, it can feel a little confusing about where to start.”. Don’t worry — this guide will walk you through 12 proven ways to turn your skills, knowledge, or passions into profitable digital products.
Digital products are items you create, store, and deliver electronically—no shipping required. They can be anything from an eBook, a template, or a course to music files, stock images, or software. The beauty of digital products is that you make them once and can sell them over and over without worrying about inventory or manufacturing costs.
Let’s be honest: starting a traditional business can feel like climbing a mountain with bricks on your back. Inventory costs, shipping headaches, customer returns — the list never ends.
Digital products, on the other hand, are like wings. They let you:
Think of creators selling printables on Etsy, photographers licensing stock images, or teachers running online courses. Many earn six figures without ever touching a physical product. That’s why people keep searching for the best digital products to sell online.
There are many categories of digital products, but most fall into these groups:
Knowing the types makes it easier to decide which direction to take when you start your own store.
Remember when Kindle first came out? Suddenly, self-publishing wasn’t reserved for elite authors anymore — anyone with expertise or even a good story could make money. That’s still true today.
Ebooks are one of the most easy digital products to sell because they’re simple to create and position you as an authority. You don’t need to be Shakespeare. If you’ve solved a problem, others will pay to learn from you.
Story Example: A young mom wrote a $12 eBook on “Meal Prepping for Busy Families.” She only expected a few sales from her friends, but with Pinterest marketing, she went on to sell over 5,000 copies in two years. That’s $60,000 from one digital file.
Pro Tip: Create shorter, niche-specific guides rather than 300-page monsters. People value clarity over length.
What do you know that others want to learn? Cooking? Marketing? Photoshop? Even knitting? That’s your goldmine.
Courses are among the most profitable digital products because they don’t just give information — they provide transformation.
Example: John, a fitness trainer, filmed workouts in his living room during lockdown. He launched a $49 “Home Workout Bootcamp” course on Teachable. Within three months, he earned over $20,000. His students loved it not just for the workouts, but for the motivation and sense of accountability.
Ask Yourself: If someone started from scratch in my field, what step-by-step roadmap would I give them? That’s your course outline.
Pro Tip: Start with a mini-course ($20–$30) to build confidence and testimonials, then create premium versions later.
Who doesn’t love a good checklist or planner? Printables are wildly popular, especially on Etsy. They’re low-effort but high-demand — perfect if you’re just figuring out what digital products to sell as a beginner.
Story Example: Sarah, a teacher, started selling kids’ math worksheets on Teachers Pay Teachers. Her store now brings in $3,000–$5,000 a month. She says: “I’m literally getting paid for worksheets I was already making for my students.”
Pro Tip: Tie your printables to emotional needs. Parents don’t just want worksheets; they want peace of mind that their kids are learning.
Scrolling through blogs and websites, have you noticed how every page is filled with images? Someone is supplying those — and making money.
If you’re a photographer or designer, this is your lane. Stock photos, icons, and illustrations are some of the most top digital products to sell because businesses are always hungry for them. Stock photos, mockups, and graphic bundles are among the most popular digital products to sell for creative entrepreneurs.
Example: One wedding photographer uploaded unused shots to Shutterstock. To his surprise, he started earning $200–$500 a month in passive income.
Pro Tip: Don’t just upload generic photos. Niche content like “Pakistani weddings,” “remote workers,” or “plant-based food” is less competitive and sells better.
Ever seen someone struggle to make their Shopify store look professional? That’s an opportunity.
Designers are cashing in by selling website themes, WordPress templates, or even Canva social media packs.
Story Example: A freelancer created modern resume templates in Canva. Within a year, she’d sold over 10,000 copies at $12 each. That’s a six-figure side hustle from templates alone.
Pro Tip: Focus on ease-of-use. Most buyers aren’t tech experts, so “plug-and-play” templates win.
Podcasters, YouTubers, advertisers — what do they all need? Sound.
If you produce music, beats, or sound effects, you can create a library and license it again and again.
Example: Mark, a music producer, uploaded “lo-fi beats” to a digital marketplace. One track went viral among YouTubers, bringing him $10,000 in royalties.
👉 Ask Yourself: What audio would make someone’s project easier, smoother, or more professional? That’s your starting point.
This one may sound intimidating, but don’t click away yet. Not every software has to be the next Facebook.
Even a small Chrome extension solving one problem can make thousands.
Example: A solo developer built a simple “dark mode” extension for browsers. With $2/month subscriptions, he now earns $5,000 monthly.
Pro Tip: If coding isn’t your thing, partner with a developer while you handle marketing and design.
One-time sales are good. Recurring income? Even better.
Memberships give people ongoing access to exclusive content or communities. Imagine 500 members paying $10/month — that’s $5,000 steady income for digital products to sell.
Example: A yoga instructor created a membership with weekly live classes and recorded sessions. She didn’t just sell yoga — she sold community, motivation, and connection.
Pro Tip: Keep updating content so members feel it’s worth staying.
Digital art isn’t just for techies. Wallpapers, printable posters, avatars, and NFTs have opened doors for artists everywhere for digital products to sell.
Story Example: A college student sold custom digital portraits on Instagram. At $40 each, she made more than her part-time café job — while doing what she loved.
Pro Tip: Combine traditional art with digital delivery. Hand-drawn illustrations can be scanned, edited, and sold worldwide.
Think about how stressful job hunting can be. A polished resume or presentation template saves time — and boosts confidence.
Example: Jacob, a graphic designer, created sleek pitch deck templates. Entrepreneurs snapped them up, and one startup founder said: “Your design helped me raise $200K in funding.” Talk about impact!
Pro Tip: Bundle resumes with matching cover letters and LinkedIn banners for higher perceived value.
If you’re a parent or teacher, this category is gold for digital products to sell. Parents constantly look for ways to keep kids learning at home.
Story Example: Maria, a teacher, uploaded her reading comprehension worksheets to an online marketplace. Her passive income now covers her monthly grocery bill.
Pro Tip: Make your resources colorful, engaging, and easy for parents to use.
Yes, coaching is a service, but you can “digitize” it by packaging your knowledge.
Example: A career coach created a $97 “Interview Mastery Pack” with recorded lessons, workbooks, and mock interview scripts. Instead of selling hours, she now sells value that scales.
Pro Tip: Record common sessions once, then use them as the base of a digital product.
Digital Product | Profit Potential |
Ebooks & Guides | Medium – Long-term passive |
Online Courses | High – Scalable income |
Printables & Planners | Medium – Easy to start |
Stock Photos/Graphics | Medium – Niche-specific |
Templates & Themes | High – Creative Market boom |
Music & Sound Effects | Medium – Niche creators |
Software & Apps | Very High – Subscription model |
Membership Sites | Very High – Recurring revenue |
Digital Art & NFTs | High – Market-dependent |
Resume & Business Templates | Medium – Career-driven demand |
Educational Resources | Medium – Huge parenting niche |
Coaching/Consulting Packs | High – Personalized scaling |
Courses, templates, and printables remain strong, while software and memberships are growing rapidly.
Use tools like Canva, Google Docs, or Gumroad. Start simple with eBooks or printables.
Ebooks, printables, and planners. They cost little more than your time.
Yes! Printables, art, and planners thrive on Etsy.
Yes — coloring pages, resume templates, budget trackers, or short guides are beginner-friendly.
No shipping, no inventory, no overhead. Pure scalability.
Think value-based. A $7 printable might seem small, but bundled with bonuses, it could sell for $27.
The world is shifting. Knowledge, creativity, and expertise are now currencies. Whether it’s an eBook, a course, or a template, there’s no shortage of digital products to sell that can change your life.
The secret isn’t picking the “perfect” product. The secret is starting. Execution beats ideas. The best time to start is now — choose one of these digital products to sell and your future self will thank you.
At Baju Collections, we believe every dreamer has the power to create something impactful. Your story, your skills, your creativity — they’re worth sharing.
Don’t just consume digital products. Create them. Sell them. Inspire with them. And maybe tomorrow, you’ll wake up to that magical notification: “You’ve made a sale!”
Now that you have a clear picture of the best digital products to sell, the next step is learning how to sell them successfully. Here are some helpful guides to continue your journey:
Each guide dives deeper into the process, from choosing the right marketplace to setting up your first product listing. By following them, you’ll move from ideas to income in no time.